Database Management

In a highly competitive marketplace, the customer database is often regarded as the gold mine to success of the salespeople. In larger enterprises, where millions of customer records are in play, it becomes essential to keep such records updated and current.

Nivika has a skilled work force, which is trained in standard and proprietary databases. This work force works closely with its client base to ensure that new data coming into the organization by various means is updated on a regular basis at a cost effective manner.


Through regular data hygiene management, you will have greater data accuracy, enabling you to reach a greater percentage of targeted customers, with the least number of redundant contacts.

Keeping customer data clean and up-to-date enhances the integrity of data and helps prevent the creation of data silos.